I really thought the article was about personal websites like in the 90s, not bringing up hair salons as an example.
A hair salon needs a presence on Google maps with a bunch of reviews and their rates and that's it. Sure they don't own it but until that works it works.
To make it easier for you, this is the third sentence in TFA:
> But still, please, if you are a business or an individual artist or creator, have a fucking website.