I often turn to the saying "Rich people don't talk to robots". Time poor people want things done for them not by them. The agency of action needs to be delegated.

Just because Flight Centre can automatically line up your flights for you, doesn't mean they want to. Time poor people still don't have time to go through that nor do they want to. They ask their assistant to do it, their assistant knows them well and fills in all the knowledge gaps.

Even in the age of AI chat assistants, I don't see a time poor person bothering to go through the process of building a website with a chat interface. There's too much knowledge asymmetry that needs to be closed and that's time cost again. Still much easier to ask a team member to do it.

Their assistant might have reached out to a digital agency in the past, maybe now they don't thanks to AI.