It's a great point. As a geek I used to think those details don't matter, but it turns out language shapes society and how humans think way more than I understood.

We need to catch up on this because the people who know how to use language for propagandizing don't have the best intentions in mind.

But using the original term is not enough. We need to combat their word-twisting by upping them. We need a way to convey "their way of installing stuff by default is inferior and an attack on liberty".

Something like:

- direct install: installing as we always did

- caged install: installing through a locked store.

Maybe somebody better at marketing can find a good way to do this. In fact, we should have a whole site and community to organize together and shift the narrative on all nerdy things: formats, open web, DRM, patents, etc.

We have been weak on these points for so long because we care much more about solving tech problems than selling them. But openness is being eaten away under our noses. Has been for years.