Most (or at least many) people visually recognize 24 fps content as film and higher frame rate content as TV/video.
Filmmakers generally like their films to look like film and high frame rate films are rare and get mixed reviews.
Some TV shows are recorded and presented in 24 fps to appear more cinematic (Stargate: SG1 is an example)
That association seems to be an unfortunate equilibrium because higher frame rates seem to be "objectively" better, similar to higher resolution and color. (Someone without prior experience with TV/movies would presumably always prefer a version with higher frame rate.)
Pretty much all dramatic American TV shows were shot on film (at 24 fps) before the digital camera era. It's why so many old shows (ex. Star Trek TNG) are now available as HD remasters, they simply go back and rescan the film.
It's more complicated in other countries (the BBC liked to shoot on video a lot) but it was standard practice in the States.