That's hilarious.
It's like those recipe sites that have 5 pages of nice photos and background story and side tracks and whatnot as the author waxes verbose, so they need to put a 'Jump to recipe' button in so people don't just click 'Back' immediately.
Except this time for an article.
I can't tell if 'skip the junk' is good (junk can be skipped!) or bad (maybe this means there's too much junk on the page?)