That feels weird to me as well. I get that they need to trial it, but United States, France, Germany and the United Kingdom isn't really the countries I'd priorities for a free VPN.

I understand that a number of people in both the US and the UK is struggling right now and may not be able to affort a VPN, but their primary need is to avoid age restriction, while a large number countries are censoring the internet for political reasons. That latter seems more important to address.