It's a neat project. Write cross platform desktop apps in C. Presumably it would not have been very usable in practice in the late 1980s, because of all the OTHER system interfaces that still weren't portable, even if the windowing system was available in a portable way.
I can remember the subsequent period in which Java desktop apps were relatively common. They had cross platform UI by default. But the problem was:
1) cross platform GUIs are ugly by default, compared to fully native desktop apps, because they don't entirely replicate the affordances or the style of the platform;
2) in the Java case, it seemed heavyweight to install and sluggish compared to native apps;
Point 2 would not have applied to stdwin, as it would have produced small compiled binaries I suppose, but Point 1 would have.
So in the end, obviously web apps (and partly, Flash) took over the niche that "cross platform desktop apps" had once tried to fill, and then it was something of a dead zone until Electron, as far as I remember.
The other popular option for cross-platform UI apps was Tcl/Tk:
https://en.wikipedia.org/wiki/Tk_(software)
...which even leaked into other language ecosystems like Python:
> cross platform GUIs are ugly by default, compared to fully native desktop apps, because they don't entirely replicate the affordances or the style of the platform;
I think this is an implementation detail. It's up to the software stack whether it leaves off before drawing the UI elements on screen, or goes ahead and takes on that responsibility too. The wxWidgets toolkit uses the runtime platform's UI, so it does not draw the widgets themselves. Java Swing took on the task of drawing the UI elements on the screen in its own style.