> While stores often implement the technology to help curtail shoplifting, lawmakers and advocates are worried that it will be repurposed for profiling customers and adjusting prices based on information gathered.

Worried? With the web of 3rd party services that are somehow involved in the delivery of any cloud service, with all their different privacy policies that apply with carefully crafted legalese, hosted in different jurisdictions. Combined with that juicy data, the New Oil that fuels surveillance capitalism. Unless somehow watertight guarantees are provided, it is more realistic to assume widespread abuse is commonplace, and work from there.