alt Hacker NewsSo exactly when was this? Even Geocities was full of punch the monkey ads and the web was inundated with X10 pop under ads.
Right before the web became a thing, Usenet was starting to become inundated with spam
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dfxm12 • yesterday at 3:26 PM
There are distinctions to be made between rotating/static display ads, spam and everything (i.e., user surveillance) that encompasses digital advertising today. Personally, ads don't bother me. Spam is annoying in terms of UX. But really, user surveillance is what we need to worry about in terms of UX, our privacy, security, etc.
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Geocities ran ads, but the user's page was still in the spirit of OPs comment. I'd say that lasted until the late 00's. Around 2009. I partially blame the rise of Facebook for the proliferation of "social," though, people tend to get bored with _anything_ if it stagnates too long. Regardless, the internet was inherently social before that; they only changed the landscape. Not for the better in my eyes (though hindsight's 20/20).