I used to work at a startup that was trying to replace ads as the funding source for news (we failed, obviously)
but the crazy thing we discovered is that the people who run news websites mostly don’t know where their ads are coming from, have forgotten how the ad system was installed in the first place, and cannot turn them off if they try
we actually shipped a server-side ad blocker, for a parter who had so completely lost control of their own platform that it was the only way to make the ads stop
This is fascinating! Can you share more stories?
If I may, what was your vision? What were you aiming to replace the ads with?
Thank you for this insight. Even as a developer, I can easily lose track of all the trackers I've included in a webpage. Usually, if I see a tracker in the code, it's already obfuscated and I provide the benefit of the doubt to leave it in.
It's only when I jump back into the ads management page where I'm able to get a better idea. Even then, the specific trackers are hidden behind a variety of menu items that can change every time. This post made me realize that I need a better strategy as things are getting ridiculous with ads.
I used to be someone who didn't use ad blockers because some of them are botnets. It's just not the same anymore, as I would trust the botnets with my data over the advertisers.
> we actually shipped a server-side ad blocker, for a parter who had so completely lost control of their own platform that it was the only way to make the ads stop
this is batshit insane, yet I believe it