I used to deliberately not block ads on sites that worked directly with advertisers and didn't use big spying malware- and scam-filled ad networks, and only served (more or less) static, non-animated and non-pop-up ads. I also didn't block the early "see? We're doing not-evil advertising!" well-marked text-only Google ads (remember those?)

None of those are really a thing any more, but if those were the only kinds of ads around, I might not bother with an ad blocker at all.

Except Google ads or anything else from a big multi-site ad network. That's all spying crap, I'm never going back to allowing those through, no matter how unobtrusive.