Unfortunately, this does not save you. The NYT has a paywall and still has this terrible experience, which caused me to unsubscribe. I remain subscribed to The Atlantic because while it still relies on advertising, the print version is at least readable.

The March 2026 issue has 12 ads across 109 pages including the back cover. Ads do not appear within an article. I even sometimes read the ads, because many are about new book releases. I opened the cover story (just one article!) of this issue within the mobile app and encountered 38 advertisements. The ads take up nearly half the screen and there is almost always one visible. These 38 instances were just the same four ads repeated many, many times.

This is just one issue of one publication, but it's representative of the broader problem the author discusses. I want to support good journalism and am willing to pay for good writers and articles but strategies that are so frustrating and disrespectful to the reader make it difficult.