They're trying for the vertical integration monopoly.
The times it works, it works well for the company at great cost to society.
Imagine the world we'd have if comcast got to control your web browsing experience.
If ISPs got started today, they'd sell the open web at API prices that no one can afford. Then sell the ISP's lock-in 'internet' for a low monthly fee.
My question is why people who don't want comcast's internet think other vertical integrated lock-in is fine.
Our markets game only works for the benefit of society if we have fair markets.
VC-backed loss-leader dumping to starve competition model breaks the game.