Because the features need to be planned by product people, broken down and turned to stories in JIRA. The dev teams need to get together and play planning poker to determine who gets what story and approximately how long it should take. They need to coordinate with the DevOps and security teams in order to ensure it complies with company requirements/best practices concerning authz/authn, o11y, etc.
The good news is the company is headed into a bright and glorious future of productivity. The CEO has been completely one-shotted, and over last weekend he vibe-coded together a companywide TODO app. The submit button glitches out of existence and it authenticates any company email address without even a password, but its existence means the CEO is a dev now just like you. Token and SLOC count KPIs will be implemented next quarter.