I hate clickbait headlines but I disagree. Let a site succeed or fail based on their choices. If they want to use clickbait headlines they won’t get my clicks.

Rewriting headlines feels like a fundamental break in the contract of a search engine.

> if it's limited to re-writing clickbait headlines

It's already not so limited:

"sometimes changing their meaning in the process."

"It almost sounds like we’re endorsing a product we do not recommend at all."