Except the fact that opening up new pizza place have a huge upfront cost. Your pizza may need to be pricier too. You thought people are flocking to your new pizza place, but the reality is that most people just want to not get hungry, and will rather chomp down pineapple pizza while being surveiled, than spending more for non-pineapple pizza.

Look, I love making a analogies. Just that they have scale, and competing against it is hard.