Ok.

Look.

I guess we all care about software business here.

And computer? It’s what consumers buy from store. Preferably in cybermonday or similar sale.

To run the software they ran on their previous computer.

They hope slightly faster. But honestly? They couldnt tell. Anyway the new computer is shinier.

OS? What’s that? (They honestly could not care less)

They dont buy apple for the os. They buy it for the brand.