At this point Apple isn't even Apple. Product ate the world. I don't remember the last time someone came to me with a customer problem to solve. It's all warring fiefdoms.
Someone called it a number of years ago once each kind of brand new apple device couldn't plug into each other without a dongle.
It's like...like a game...of thrones...
Perhaps AI is taking off because it is the only thing actually listening to customer problems.