I started laughing out loud uncontrollably when I got to this point:

> Craft

> To us, craft is the discipline that turns functional products into loved ones through usability, polish, coherence and refinement.

> This year, you will see us invest in raising the bar on the overall usability of the experience, with more opportunities for personalization, less noise, less distraction and more control across the OS. That includes being thoughtful about how and where we bring AI into Windows, leading with transparency, choice and control, so that new capabilities enhance the experience rather than complicate it.