Embrace and skip to extinguish. Remember the EV-1 anyone? The standard strategy for a Detroit mfgr is to half-heartedly go through the motions of EV offerings so they can "prove" "no one wants them", it becomes a self-fulfilling prophecy that also discourages change influence on the customer side as well. Marketing, advertising, and investment with intent and impactful efficacy would manufacture consent for different products.