French manufacturers, on the other hand, are experiencing a revival by prioritizing EVs and treating ICE vehicles as a secondary focus. If you look at the numbers across the Volkswagen Group (the entire AG, including Audi, Porsche, and Skoda), a clear trend emerges: the only brands currently in trouble are those that abandoned an EV first approach.

Skoda and Cupra are thriving, and it’s not just because of their affordability. They are steadily increasing their EV sales percentages while heavily promoting them as first class citizens within their portfolios. Porsche, by contrast, is hitting roadblocks because they are trying to retrofit their new EV first models to accommodate ICE powertrains. Meanwhile, Volkswagen Nutzfahrzeuge just posted their best quarter ever, driven specifically by their ICE lineup.

The main problem for German automakers was losing their core identity by chasing a "Modern Luxury" business model prioritizing low sales volume in exchange for high per unit margins. Electricity prices are simply not a factor in their demise.