alt Hacker NewsHere in the Netherlands ford sales seem to have completely consumed by Kia sales. Around me houses that typically had Fords now have Kia’s, Toyota, Tesla or small Volvo like EX30/40.
After the huge hits of the focus and to some extend Mondeo, the Kuga has sold subpar. There were only a few new ones around here. Now you see some new EV Ford Explorer SUV and just a tiny account of the big old Explorer. (Yes, the traditional Explorer suv counts as big here.)
In the mean time there is an explosion of BYD, Volvo, Skoda Enyaq, etc happening. Mostly driven by which model has the most beneficial tax package for lease.
> the Kuga has sold subpar.
I own a Plugin one, I completely understand why. It's "meh", plus all the recalls because Ford cheaped out on the battery production and Samsung (the battery cells) can't do inventory management. For the US audience: it's the Escape (they are identical in all but numbering).