I'm not saying that we should care more for the CEO, but that we should have empathy for someone who is, ultimately, an engineer who built something and gave it away for free, watched everyone else around him get rich off the back of his hard work, and then tried to do something worthwhile again and still chose to give it away for free. There's a lot of immoral CEOs out there, I'm yet to see evidence that Dahl is one of them.