Too many people making too much money - to be honest, people really should blame tech for it, all it takes is RSUs to look the other way. Morally most of the US is running far away from tech and the surveillance state but here it’s still okay to work for monsters and self justify building population control systems and ad networks (often one and the same)
By RSU, I'm assuming you mean this:
> Restricted Stock Units (RSUs) are a form of equity compensation where employers promise company shares, typically vesting over time, offering a way to align employee interests with company performance
The solution is always to constrain every level of government with more aggressive privacy laws. As long as they are allowed to do it then some private contractors will take the money to help make it ... or government will make their own in house tech teams. Relying on the morals of the general public to limit state surveillance is not a good strategy, but it is of course good when companies take a stand and the tech community creates tools to push back.