Yes - you buy the house in the bay, and companies will lock you in with the vesting schedule. Just another 3, 4 years and you’ll be rich enough to afford a second one, or retire early. Some people can self justify what they do, or pretend because they work in a “nicer” part of a company than the core revenue part that it’s all okay that what pays their checks is mass behavior manipulation. I don’t like ads or social coercion, at all.