P40 is Tesla architecture which is no longer receiving driver or CUDA updates. And only available as used hardware. Fine for hobbyists, startups, and home labs, but there is likely a growing market of businesses too large to depend on used gear from ebay, but too small for a full rack solution from Nvidia. Seems like that's who they're targeting.
99% of interest is in inference. If you want to fine-tune a model, just rent the best gpu in the cloud. It's often cheaper and faster.