> Craft-lovers and make-it-go people sat next to each other, shipped the same products, looked indistinguishable. The motivation behind the work was invisible because the process was identical.

I do not agree with this assertion and I don't know why I don't see more pushback against it, neither here nor in the comments for the original post.

If you're a "craft-lover" sitting next to and working with a "make-it-go person", odds are you will be very much aware of it. Even non-technical leadership is likely to be able to notice it if they're perceptive enough.