If that is true about the California case, it is basically a fluke. Lobbyists don't have total control of the legislation after all. It sounds almost benign when posed that way, but it is the wrong solution either way. The better solution is to tell people to install filtering software to block content that they don't want. Then you don't have to worry about compliance of individual sites, personal information, or any of it. This filtering strategy also makes sense for privacy and handling the subjective nature of what is age-appropriate or offensive.