It doesn’t work here because “sniff your own farts” is already an idiom that means “believe your own bullshit” - aka delusional.
Eating your own dogfood is laudable - sniffing your own farts is not.
Right, that's why it's a couplet. Sitting alone like that yes I agree.
Smelling Your Own Dog Farts would also be acceptable...
"Eat your own farts."
Solved it.
Yeah, my mental image before reading the article was the farts analogy would be a company actually trying out the AI chatbot slopware they added to their line of Bluetooth toothbrushes and hyping to investors as the Next Big Thing or something like that.