The title buried the lede.
> In the five minutes since I started writing this post the website has downloaded almost half a gigabyte of new ads.
I’m guessing this is due to autoplaying videos. *500 MB* in 5 minutes.
37 MB is petite compared to that.
Nah, in my opinion the original title is art. That line is a whopper though.
It is absolutely disgusting that even today it is impossible to stop video autoplay on Safari on iOS. I can't image the data wasted.
Downloading 500 MB in 5 minutes in the background of a random article is really disrespectful to readers on low-end devices or metered data plans (and these two groups are often the same people!). What a waste of ressources.