The problem is the cat is already out of the bag on the technology. Anyone can go over to Huggingface, follow a cookbook [0], and build their own models from the ground up. He cannot prevent that from taking place or other organizations releasing full open weight/open training data models as well, on permissive licenses, which give individuals access to be able to modify those models as they see fit. Sam wishes he had control over that but he doesn't nor will he ever.

[0] https://huggingface.co/docs/transformers/index

Hopefully it continues to get commoditized to the point where no monopoly can get a stranglehold on it, since the end product ("intelligence") can be swapped out with little concern over who is providing it.