It's not just "PC Gamer" but people making decisions behind as always. Three first people from their "Meet the Team" page [0]: Tim Clark — Brand Director (@timothydclark), Evan Lahti - Strategic Director (@elahti), Phil Savage — Global Editor-in-Chief (@Octaeder). Hopefully they can see this HN thread and people complains and do "something" about that.
The people writing the article, the people designing the site and the people slapping ads on it all work for PC gamer. You aren't saying anything that everybody doesn't already know, the point is that they are all prisoners unable to act with their free will.