> something that's pretty much standard and common practice
Is it? How many people publish to their sites small texts that they then syndicate to Twitter/Bluesky/whatever? How many people publish videos to their sites and then syndicate to Youtube?
The idea is not that you necessarily write a Twitter-length post on your website - you can write a full blog post, but then post links back to that post on social media.
The idea is not that you necessarily write a Twitter-length post on your website - you can write a full blog post, but then post links back to that post on social media.