alt Hacker NewsThis is from one of the links in the article
> Why this is happening. Two forces are slowing agentic commerce, according to Leigh McKenzie, director of online visibility at Semrush: infrastructure and trust. Real-time catalog normalization across tens of millions of SKUs is a decade-scale problem Google already solved with Merchant Center, and consumers still default to checkout flows they trust — Apple Pay, Google Wallet, and Amazon one-click.
It turns out when you step outside of “hard tech” problems like building GPT6 there are all of these details others have solved already. E-commerce has been optimized to the last decimal point for the last 30 years.
OpenAI is new to it, and if I had to guess, not that interested in getting good at it.
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30 years? E-commerce hasn't been around that long - try 5 years of optimization MAX.
FWIW OpenAI is desperately trying to monetize and they think e-commerce is a "simple" problem to solve. I mean they do need to convert their funnel without alienating their users. I assume they are going to have some big payouts for agentic purchases gone awry or leave merchants on the hook.
> E-commerce has been optimized to the last decimal point for the last 30 years.
It certainly hasn't been optimized to anything in 1996. In 1996 it was people clumsily scanning print catalogs, spending 5 hours to upload 10 images on dialup and making a simple HTML page (no DB or any kind of backend) and putting their landline phone on it with a message to "call to checkout"
I know you were exaggerating for effect, but E-commerce and catalog normalization are definitely not "solved" everywhere.
McMaster Carr is a good example of a company that has 90%+ of their stuff ironed out, but most websites and especially small ecommerce isn't like that.
Also having to wait for ChatGPT for a "thinking" response to search for information that is slower than a Google search loses them lots of money.
I believe that it can still work and I won't claim about being unsurprised about this failure. But this is a great opportunity to execute this problem really well if OpenAI and others are not interested in getting good at this.
Perplexity also attempted this, got sued by Amazon and it appears semi-abandoned.
The only problem is that it must be quicker or just as quick as a Google search, and also compatible with the existing checkout flows.
Shopping research has been pretty funny to me at least, a straightforward way for them to do product placement that people actually want, but implement it so poorly that half of the links it returns are broken.
What the hell would AI even bring to the table here?
Already your favourite e commerce site has all your data. You can switch on the "buy this automatically" feature.
> not that interested in getting good at it
I think they're interested in getting good at it. They just don't want to put in the human time and effort to do so. They expect their many failures and short-comings to be shored up by continuous model training.
But that, of course, means that in the meantime it will suck and nobody will use it.