What’s your example for this? Because my experience in e comm is that targeted advertising is awful (I bought a lawnmower last week, Amazon knows I bought it. I am now getting ads for lawnmowers, suggested products for lawn mowers, rather than lawn care, gardening tools, or anything to do with the lawnmower I’ve already bought), sites are absolutely overrun with ads and suggested placements for the product they want to sell me rather than the one I’ve searched for, and that everyone except Amazon interrupts the checkout flow with multiple up-sells, verifications, 2FA prompts, 3d Secure validations…