I assure you that many Canadians who are making these moves are emitting very little signal outside of their purchasing decisions.

This is not some end state of success, but a process. It's people sharing their ideas, thoughts, and strategies on how to accomplish a relatively challenging economic shift.

What you are witnessing and commenting on is quite literally the messy business of a market organically evolving and developing. "Not American" is now a selling point for services.