I agree with the characterisation of this activity as 'cyber-warfare', but that has the consequence that telling businesses to 'hack back' is inviting them to raise private armies, with which I strenuously disagree. That sort of thing does, however, to fit with the present administration's ideology.
That was my immediate thought as well: Legitimizing in people's minds that it's ok to commit crimes in a self-coordinated fashion as long as it benefits the people in the current administration. It's very dangerous, and is also happening right now with regards to physical violence [0][1], in addition to all the white collar crime (too much to list).
0 – https://en.wikipedia.org/wiki/Pardon_of_January_6_United_Sta...
1 – https://www.nbcnews.com/politics/politics-news/trump-calls-a...
> telling businesses to 'hack back' is inviting them to raise private armies
> That sort of thing does, however, to fit with the present administration's ideology
These kinds of firms (usually branded as boutique consultancies) have already existed in the OffSec space for over a decade now in most countries and with tacit approval of their law enforcement agencies.
It was BSides this weekend and RSAC right now so you will bump into plenty of them walking around Moscone.