They are just combining existing services: Apple Business Essentials, Apple Business Manager, and Apple Business Connect.

It's like Microsoft now - put everything under one massive convoluted control panel.

Apple is “late” to everything which is why it’s the leader

Being early is the same as being wrong and there’s no business value in costly exploration of new territory at least in the 21st century

Name me a single company that is still in business and dominating a market based on being first to market with a new product.