How does this differ from the existing "Business Essentials" tool? The landing page for each looks like much the same product, at least the MDM stuff does?
One of the footnotes at the bottom of the page says:
> Apple Business Essentials, Apple Business Manager, and Apple Business Connect will no longer be available once Apple Business launches.
So it's a consolidation. They call out Business Connect data as "including claimed locations, place card information, photos, organization information, account details, and more," so that's some of what differs from Business Essentials.
Maybe also 200 countries included, instead of just the USA?
Email, Calendar and company directory built in, custom domains in emails I think... It's more like a MS365 basic version. Which for most small teams is more than enough