The iPhone was revolutionary. There really was nothing like it at the time. The closest thing (the PDA) was _nothing_ like it.

That doesn’t fit: Apple’s been experimenting with VR since the 90s and Vision Pro was hardly novel–well executed, but not novel. I think it’s more complex where you have to think about the products executives and Wall Street analysts want to exist providing pressure against the “is it good enough to buy?” response.

Apple Watch.