Southwest Airlines got sued by some other company over, IIRC, color schemes. Southwest's CEO (Herb Kelleher) made an offer to the other CEO: They skip the lawyers and settle it with an arm-wrestling contest. The other CEO agreed.
Eventually, they wound up selling tickets to the match, and donated the proceeds to charity.
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Southwest Airlines got sued by some other company over, IIRC, color schemes. Southwest's CEO (Herb Kelleher) made an offer to the other CEO: They skip the lawyers and settle it with an arm-wrestling contest. The other CEO agreed.
Eventually, they wound up selling tickets to the match, and donated the proceeds to charity.
Now that's a civilized way to conduct a lawsuit.