It feels like during the previous hype cycle of bitcoins, blockchains and NFTs. People are trying to find uses for new technologies but it seems like a lot of the conversations come from people (at this point I guess it's still people?) trying to increase the hype. Maybe they are trying to be thought leaders or maybe they are trying to boost some stock valuations.
The amount of questions I fielded about web3, coins, ledgers, etc as an IC speaking with customers or internal leadership was around an order of magnitude lower, and well-known brands weren't trying to sell me any of them. It was much rarer for it to get shoved into a product it wasn't helpful for, too.
Never thought I'd feel nostalgic about that era...