>If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.
Where can I get this data?
Hm, turns out they removed these last year:
https://variety.com/2025/digital/news/youtube-trending-page-...
Bummer. It used to be at:
https://www.youtube.com/feed/trending
So last year, these were the top videos:
https://web.archive.org/web/20250324155132/https://www.youtu...
There's this, but it's nowhere near as good as seeing the actual videos:
A theme I have noticed in content oriented towards young children is a very heavy use of probably unlicensed depictions of famous characters from popular franchises. Is Nintendo collecting a royalty from “it’s raining tacos“? Probably not.