> Big IP is strong arming OpenAI, Suno, and all the rest.

> It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands

The problem is, to create a brand, you need to be able to protect it against rivals either ripping you off, or diluting it.

The same mechanism that protects "big" IP is also protect everyone else, even the small people.

> they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses

They already do that for music. But the issue is this, if we want culture, we need to find a way to pay for it. Is it possible for a bunch of mates to make enough money to live on playing in a local band? not really. They can only really make money if they either have a viable local gigging scene, or large enough online following to sell merch/patreon.

The big IP merchants were quite keen for videogen, because they sense that its possible to cut out the expensive artists. If they can not pay actors, writers, artists, then its way more profitable for them. This is part of the reason why AI hasn't been hit with the napster ban hammer.

I think the other thing to remember is that creating good IP is hard, and you can't really just pull it out of your arse after 5 minutes. The original seed takes a long time to refine, test, evolve. Even the half arsed sequels require work.