We could argue all day about what should be at the forefront, but addictive content isn't going anywhere, because addicts pay up.
In this case, maybe not enough to offset the costs; or maybe it just wasn't addictive enough. But it's still early days.
> because addicts pay up.
I think it turns out they don't, not really anyway. And that's exactly why Sora is dead. They figured out that addictive AI slop has been so thoroughly commoditized that you can get it on a ton of other platforms for free, so people don't want to pay for it.