Ok fine, let's put it in the context of business. Your competitor impersonates your customer, gives you bad instructions. After following the bad instructions, you lose the contract with your customer, and your competitor (the attacker) is free to try and replace you.
If you got a suspicious text, the logical thing is to call up the person who sent it and try to verify it. AI impersonation makes that much harder.
Ok fine, let's put it in the context of business. Your competitor impersonates your customer, gives you bad instructions. After following the bad instructions, you lose the contract with your customer, and your competitor (the attacker) is free to try and replace you.
If you got a suspicious text, the logical thing is to call up the person who sent it and try to verify it. AI impersonation makes that much harder.