> and then the machines run directly from one leg to neutral (230v)

And then every machine has a switching power supply to convert this to low-voltage DC, and then probably random point-of-load converters in various places (DC -> AC -> DC again) for stuff like the CPU / GPU core, RAM, etc. Each of these stages may be ~95% efficient with optimal load, but the losses add up, and get a lot worse outside a narrow envelope.