I think this sums up the disconnect between the devotees (I’ve been on Mac since 2005 or so, just long enough to buy the last PowerPC after a decade of Windows) and any corporation. I am not a devotee of any particular OS’ church but Apple’s market cap suggests there was a whole lotta nothing they got in return. I am a firm believer in the way European football fans see their clubs as belonging to them, but the reality with any brand is their loyalty is to money, not you.