I think Apple's hardware has good to great since the end of the "butterfly" keyboard fiasco, but their software has been in a persistent, slow decline - both in terms of quality and design. So depending on what you look at/care about you could make the case that Apple is getting better or Apple is getting worse.

That covers the good and the bad. The ugly is the increasing presence of ads in Apple software - Maps being the latest example. Something that's going to push me out of the ecosystem eventually. I'm probably ditching Apple Maps for Google Maps this summer, because if I'm going to use an ad-infested product I at least want to get reliable directions out of it.