They don’t make up the majority of that 40%— it’s tough even for experienced people— but the majority of that crowd ends up in that 40%… or soon after if they’re good at convincing other people who have no idea what they’re doing to invest in it. The NRA (the other one) stats that I’m probably misremembering slightly are actually pretty eye-opening.
The problem is that the business requires showing the customer just enough of the labor, planning, etc that goes into their experience to make them feel like they’re getting a lot for their money, but not so much that they feel bad for enjoying it. Unfortunately, the customer doesn’t see most of that labor, and so often they think “well I’ve been to so many restaurants that I b know how they work… I could do this…” They’re almost always totally wrong.
alt Hacker News
They don’t make up the majority of that 40%— it’s tough even for experienced people— but the majority of that crowd ends up in that 40%… or soon after if they’re good at convincing other people who have no idea what they’re doing to invest in it. The NRA (the other one) stats that I’m probably misremembering slightly are actually pretty eye-opening.
The problem is that the business requires showing the customer just enough of the labor, planning, etc that goes into their experience to make them feel like they’re getting a lot for their money, but not so much that they feel bad for enjoying it. Unfortunately, the customer doesn’t see most of that labor, and so often they think “well I’ve been to so many restaurants that I b know how they work… I could do this…” They’re almost always totally wrong.